I am a design lead with thirteen years of experience as creative director, branding, and product designer. My journey began in Esfahan, a city well-known for its amazing architecture and art, before I pursued my studies and career in London, the heart of the design world. I have been working at Dar Al-Handasah since 2010 to present. I have successfully been leading creative teams and been delivering innovative and effective design solutions for a wide range of projects.
I then found love and a new creative home in Los Angeles, where I continued to refine my skills and broaden my perspective. My passion for problem solving and interest in technology has drawn me to digital design world.
As a result of my diverse experiences, I have developed a versatile and adaptable approach that enables me to effectively connect with people from diverse backgrounds. My experiences of living in three different cities have given me a unique perspective on user behavior and preferences, as well as insights into the cultural nuances that influence user experiences.