ABOUT
I am a design lead with therteen years of experience as creative director, branding, and product designer. My journey began in Esfahan, a city well-known for its amazing architecture and art, before I pursued my studies and career in London, the heart of the design world. I have been working at Dar Al-Handasah since 2010 to present. I have successfully been leading creative teams and been delivering innovative and effective design solutions for a wide range of projects.
I then found love and a new creative home in Los Angeles, where I continued to refine my skills and broaden my perspective. My passion for problem solving and interest in technology has drawn me from designing physical spaces to digital design world.
As a result of my diverse experiences, I have developed a versatile and adaptable approach that enables me to effectively connect with people from diverse backgrounds. My experiences of living in three different cities have given me a unique perspective on user behavior and preferences, as well as insights into the cultural nuances that influence user experiences.
Experience
I have been working at Dar Al-Handasah since 2010 to present. I have successfully been leading creative teams and been delivering innovative and effective design solutions for a wide range of projects. I excel at collaborating with cross-functional teams and managing projects from conception to execution.
MY FAVORITE BOOKS OF ALL TIMES
The Design of Everyday Things
This book explores the principles of good design and how they can be applied to everyday objects and systems. Norman argues that good design should be intuitive, user-friendly, and focused on meeting the needs and expectations of users.
How to be a Graphic Designer without Losing your Soul
Is a valuable resource for anyone interested in pursuing a career in graphic design. It offers practical advice and guidance for navigating the challenges of the profession, while also emphasizing the importance of maintaining a sense of purpose and creative fulfillment in one's work.
Atomic Habits
James Clear in this book provides practical strategies for building good habits, breaking bad ones, and achieving your goals. The book is based on the idea that small, incremental changes in behavior can lead to significant improvements in our lives over time.
Information is Beautiful
is a fascinating and visually stunning book that showcases the power of data visualization. It is a valuable resource for anyone interested in data, statistics, and visual communication, and it demonstrates how data can be used to tell compelling stories and reveal important insights about the world around us.
Lean In
Sandberg, who is a successful business executive and former COO of Facebook, shares her own experiences and observations on gender inequality in the workplace, and offers advice on how women can overcome these challenges.
In my opinion Lean in, is a powerful and inspiring book that encourages women to pursue their dreams and reach their full potential in the work place.
Hope for the Flowers
The book is a metaphor for life and the struggles that people face in trying to find their place in the world. It encourages readers to embrace the journey and find meaning in the process, rather than just focusing on the end goal.