My Role
Goal
Create a transformative online platform that reflects the core values and mission of Tomkin Outreach. Craft a website that not only effectively communicates the impactful initiatives of empowering underprivileged youth and college students but also engages visitors in a resonant manner.
Roles & Responsibilities
I was responsible for designing the entire website, which involved conducting research, ideation, design, and testing. Additionally, I oversaw the quality and timelines of projects and provided supervision to 2 junior team members to uphold exceptional standards.
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UX Researcher
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UX/UI Designer
"Coming Soon" Page Design
Problem
The "Coming Soon" page was quite generic and did not align with any brand identity and statements . When visitors arrived at the page, they lacked a clear understanding of its purpose or what it was meant to represent.
Solution
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Designed and developed a dynamic "Coming Soon" page, effectively establishing an online presence and engaging potential users.
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Created forms to facilitate essential interactions and initiate operational processes.
Before
After
Form Design
Problem
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Extended Form
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Inconsistency with Brand Identity
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Inclusion of Sensitive Questions
Solution
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Revise the extended form to align with the brand's identity, ensuring visual elements, language, and tone are in harmony with the overall image.
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Remove or rephrase sensitive questions to maintain user comfort and engagement, creating a more inclusive and user-friendly experience.
Before
After
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