The goal is to craft an exquisite and captivating new brand identity for Majesty Furniture that epitomizes the essence of majesty. This identity should radiate elegance, luxury, and sophistication, reflecting the brand's position as a distinguished furniture maker in downtown Beirut.
Roles & Responsibilities
I was responsible to create a new identity brand, brochure, catalog, and design a new website. With a focus on elegance and luxury of the brand, my goal was to showcase the company's high-end furniture collections through visually appealing and engaging design.
The main challenge was to develop a printed design that could seamlessly transition to a digital presentation on the website while ensuring a consistent and effective user experience.
Majesty Furniture,is an esteemed and time-honored furniture brand located in the heart of Downtown Beirut, takes pride in its handcrafted creations.
Historically, their reputation had thrived within the older generation, solidified through unwavering trust and word-of-mouth. However, with the owner's desire to extend the brand's reach to a broader audience, Majesty Furniture sought our expertise.
Roles & Responsibilities
I had the exciting task of crafting a brand new identity. Whipping up some eye-catching marketing materials, and cooking up a brand new website.
Catalog and Card Design
Time and budget constraints
Designing for both print and website compatibility required a thoughtful approach. With time and budget constraints in mind, I took on the challenge of creating a catalog that could seamlessly transition from paper to the digital realm.
This involved carefully selecting design elements and layouts that could work effectively in both formats.
Cards for Website
The objective for the brochure design was to capture and convey the essence of the brand's majesty.
How we did
We aimed to achieve this by strategically selecting and incorporating photos that evoke a sense of homely comfort while also exuding an air of chic luxury. This balance was crucial in creating a visual narrative that resonated with the audience, effectively communicating the brand's unique blend of sophistication and approachability.
"Our Story" and "Product" Page Design
When designing the "Our Story" and "Product" pages, the primary objective was to maintain consistency with the brochure design. This involved applying the same strategic approach used in the brochure to the web design, ensuring a coherent and unified visual experience across both mediums.