Brand identity for Amfani Lakeside
LAKESIDE PARK & RESIDENTIAL ESTATE
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Dar Al Handasah was tasked with formulating a master plan for the development of Amfani Park and Residential Estate in Nigeria. I coordinating with over 10 individuals with various skills and backgrounds, including engineers, urban planners, environmental designers, and more to complete this project.
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Goal
Establishing a visual language that summarized innovation and residential comfort.
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Role:
Visual Designer
Client:
Nigeria Government
Category:
Brand Identity and Marketing Materials
Year:
2019
Approach
Design Identity
The Amfani Lakeside Park and Residential Estate in Nigeria was an expansive project designed to craft a harmonious environment where nature and homes peacefully coexist. For the brand identity I aimed to capture a feeling of friendliness, modern, nature, and comfort.
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Logo design
The logo—a tent—symbolizes a cozy and welcoming place where people come together by the lake.
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Chose of colors
I chose natural colors like dark green for lushness and sandy tones for a relaxing lakeside vibe inspired by African nature. These earthy color palette, symbolized community, sustainability, and harmony between industry and nature, mirroring the project's vision of a friendly, natural, and inviting place for everyone living there.
Typeface
Over 10 team members from two different offices collaborated on this project. Therefore, it's crucial to choose a typeface that not only aligns with the brand but also remains accessible to all team members.
Takeaway
Communication Skills
This experience, like many others at Dar, gave me the chance to work with different people from various departments and in different cities. I learned a lot from every single person I worked with. It boosted my communication skills.