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I'd like to do

Positive changes with deep research,

impactful solutions and beautiful design.

Through the journey of my life, I've been lucky to call these three incredible cities home—Isfahan, London, and Los Angeles—which gave me the opportunity to meet and be inspired by numerous amazing people and diverse cultures. These experiences have shaped me both as a person and as a designer: a product designer who aims to make things better for everyone around the world.

Selective projects

Enjoy browsing!

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Digital comfort 

Luxury furniture's web design journey.

E-commerce . B2C 

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Concept to creation 

A new self-journey experience for "Gen Z".

AI . A/B testing 

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Enhancing usability 

Built the foundation for ongoing success.

Design system . Heuristic evaluation

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Behind the clicks 

Unveiling user behavior patterns through UX interviews.

UX research . Summative evaluation

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Concept to reality 

Identity for future of Amfani lakeside.

Brand identity . Heuristic evaluation

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