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Where the journey began

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FOLLOW FELLOW

Self-Journey Application for Generation Z

 

 

Follow Fellow is a self- journal application designed specifically for Generation Z, empowering them to embark on a personal growth journey. It provides users with tailored feedback and guidance to support their individual development.

Goal:

Supporting personal development, and self-expression of Generation Z and achieve their full potential.

 

Client:

Go Journey

 

Roles:

  • UX Researcher 

  • UX Designer

  • UI Designer

Timeline

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Key Challenge and Solutions

01

Challenge

How to stand out from the competition?

Solutions

Using the latest trend and technology.

  1. Convert voice to text

  2. Gain insights with LLM technology

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02

Challenge

How to motivate generation Z?

Solution 

  1. Personalized feedback and tips based on user's inputs.

  2. Get support from an Artificial Intelligent (AI). 

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03

Challenge

Lake of customization and organization

Solutions 

  • Allows users to customize their entry pages.

  • Organization and categorization options.

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Problem

Get feedback and report for specific dates or periods

Solution 

  • Ability to generate detailed reports and receive meaningful feedback on specific dates or periods of their choice.

04

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Design Process

The design process involved continuous iteration and refinement, with frequent reference to research, personas, and early-stage design testing. We embraced an iterative approach, making updates and changes along the way to ensure a user-centered and optimized design.

Empathize

User- Research

Who is the target user and why?
Generation Z.

Survey and Interview

To gain a deeper understanding of our target audience, we conducted a survey on Google Forms to gather more specific insights from individuals. The purpose of the survey was to gather insights on what this generation perceives as their needs and pain points when it comes to the self-journey app.

We conducted one-on-one interviews with six candidates to gather sufficient data and identify findings that are crucial to users.

Success Factor

Competitive Audit

To develop a unique and effective product, we conducted a thorough analysis of our competitors in the journaling app market. By studying their offerings and gathering user feedback, we gained valuable insights into the problems they were addressing and how users were responding to their products.