Role:
Visual Designer
Client:
Dar Al-Handasah
Category:
Brand Identity
Duration:
1 Day
Year:
2019
National Housing
Visual Identity for Dubai's Urban Master Plan Development
Dar Al Handasah has been commissioned to formulate an urban master plan development in Dubai and I was responsible for creating visual identity and other visual elements that will be used in promotional materials, such as books, reports and brochures.
I collaborated with both the design team and project managers to ensure that the design direction aligns with the project goals.
Approach
Design Identity
For the National Housing project, I employed a lettermarking approach in designing the logo, integrating the initials 'N' and 'H' to represent the brand. These letters not only encapsulate the essence of the project but also represent the shape of a house, symbolizing our commitment to housing development. By intertwining the letterforms with the iconic shape of a home, the logo reflects our mission to provide quality housing solutions while establishing a strong and recognizable visual identity for the project.
