Visual Identity for Dubai's Urban Master Plan Development.
Dar Al Handasah has been commissioned to formulate an urban master plan development in Dubai and I was responsible for creating visual identity and illustrative master plan as well as other visual elements that will be used in promotional materials, such as books, reports and brochures.
I collaborated with both the design team and project managers to ensure that the design direction aligns with the project goals.
Breathing Life into Concepts
At this stage, my primary responsibility as a graphic designer was to bring the designs conceptualized by the urban design team to life