Focused on delivering a seamless user experience and creating a visually stunning interface that users would love.
Inability to personalize the order while using the app to order food.
Is to have a mobile app that offers customizable order, easy ordering process and a delightful experience for the end-users that fosters loyalty and encourages them to come back.
Observed 3 participants as they browse the restaurant’s app, menu and order their food
Observed participants behavior and their pain points
Completed the survey for 15 people and interviewed 2 potential users.
Adults aged 18 to 65
People who order food from restaurants at least once a week
To understand the needs of potential users.
What is their frustrations when using the food app .
Identify common user behaviors, experiences.
What features they look for when using a restaurant’s app.
Too many steps to order
limited payment methods
Add favorite icon
Add or remove ingredient
Add Apple Pay and Google Pay
User Journey Map