My Role
UX/UI Designer
Focused on delivering a seamless user experience and creating a visually stunning interface that users would love.
Problem
Inability to personalize the order while using the app to order food.
Goal
Is to have a mobile app that offers customizable order, easy ordering process and a delightful experience for the end-users that fosters loyalty and encourages them to come back.
Design Process
Empathize
User-Research
Method
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Interviews
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Competitive analysis
Observational Research
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Observed 3 participants as they browse the restaurant’s app, menu and order their food
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Observed participants behavior and their pain points
Interviews
Completed the survey for 15 people and interviewed 2 potential users.
Participants
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Adults aged 18 to 65
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People who order food from restaurants at least once a week
Learning goals
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To understand the needs of potential users.
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What is their frustrations when using the food app .
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Identify common user behaviors, experiences.
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What features they look for when using a restaurant’s app.
Interviews outcome
Define
Persona
Empathy Map
Ideate
Problems
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Time consuming
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Too many steps to order
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Editing orders
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limited payment methods
Solutions
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Add favorite icon
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Editing option
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Add or remove ingredient
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Add Apple Pay and Google Pay
User Journey Map
User Flow
