LITTLE LEMON
Mediterranean Restaurant

Little Lemon is a modern Mediterranean restaurant run by a family that brings traditional flavors to a contemporary dining experience. They provide healthy and high-quality food for their customers. The little Lemon offers deliver to the neighborhood.

My Role

Creative Director

Ensuring that the website design aligns with the restaurant’s brand values and aesthetic preferences.

Work closely with the restaurant owners to establish a clear creative direction, including the visual style, color palette, typography, and imagery.

Responsible for reviewing and providing feedback on the UX Designer’s wireframes, mockups, and prototypes, ensuring that the designs meet the restaurant’s creative vision and brand guidelines.

Graphic Designer

I was responsible for creating the visual assets for the website, including the logo, imagery, and brand identity. (You can see this part of the project by click here)

UX/UI Designer

Responsible to design the user-friendly app and make it easy for users to browse the menu, place orders, and make reservations.

Problem

In today's fast-paced world, people are increasingly pressed for time and may not have the ability to cook or dine out regularly. However, many individuals still prioritize maintaining a healthy diet and seek convenient options that align with their dietary goals.

Goal

Is a mobile app that offers customizable order, easy ordering process and a delightful experience for the end-users that fosters loyalty and encourages them to come back.

Design Process

Empathize

User-Research

Method

Observational research
Survey and interviews
Competitive analysis

Observational Research

Observe 10 participants as they browse the app, restaurant’s menu, order their food, and book a table
Observe participants behaviors and their pain points

Interviews

Made the survey for 48 people and we interviewed with 8 potential users.

Participants