The Africa In Me
Stable Foundation for Enduring Success
AFIM is a nonprofit organization and it is dedicated to providing food and job security for families in need across four counties in Africa.
Roles & Responsibilities
A website redesign that helps users to understand the mission of the organization effectively and attracts more users.
Sr UX Designer
Expand and reach more donors.
The Africa in Me
Usability Testing & Interview
Prioritizing the user, we conducted interviews with five users before commencing work on the design system. This step provided valuable insights, offering us a better perspective on user needs and preferences.
User Research Finding
I find it challenging to identify when I need to scroll down on certain pages.
One of our users mentioned
Addressing the challenge expressed by our users regarding difficulty in recognizing when to scroll down on specific pages.
Refining the initial image border on each page. This adjustment was made to clearly indicate that additional content exists below the border, thereby signaling to users that more content is available for exploration
Establishing a Solid Foundation
Fostering trust is fundamental for a non-profit organization to attract more users. A key component of achieving this visually involves upholding consistency in design and tone. In our efforts to enhance our platform, we aligned all the pages side by side to identify areas for improvement.
9 buttons variations
2 buttons variations
6 heading styles - 5 body text styles
3 heading styles - 1 body text styles
Recognizing the need for a design system, we aimed to create a structured framework for our platform that not only streamlines the current user experience but also sets the foundation for future growth and expansion in Africa in Me.
We used IBM Design System guidelines as our reference.