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A New Self-Journey Experience for Generation Z


In this case study, I'll outline my journey designing the Generation Z-tailored Self-Journey application, from initial concept to the finalized design. I was a product design, working in close collaboration with a UX designer and a developer.


Who is the main target user?

While we began our research to identify our target users, we discovered the significance of self-improvement for Generation Z.

We delved deeper to gain a comprehensive understanding of this generation:

  • What are their needs?

  • What sets their unique personalities apart?

  • Why we should focus on this generation?


Knowing Generation Z better.

Survey and Interview

To gain a deeper understanding of our target audience, we conducted a survey on Google Forms to gather more specific insights from individuals. The purpose of the survey was to gather insights on what this generation perceives as their needs and pain points when it comes to the self-journey app.

We also conducted one-on-one interviews with six candidates to gather sufficient data and identify findings that are crucial to users.

Competitive Audit

Setting ourselves apart from the competition was a top priority for our stakeholders. To create a truly unique and effective product, we initiated an extensive analysis of our competitors within the journaling app market. Our approach involved examining their features, collecting user feedback, and, most importantly, understanding the issues they aimed to resolve and how users were reacting to their offerings.

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Now, armed with all the information we've gathered, we have a much clearer understanding of our target users, their needs, and their pain points. With this foundation, we can now create detailed user personas and generate innovative ideas for our new application.


Time for craziness

During our brainstorming sessions, we set our creativity free and lay all ideas on the table without any limits. We encourage the wildest, most unconventional ideas to flow freely. 

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With a solid understanding of our prospective users, Generation Z, and a wealth of innovative ideas on the table, it's time to translate these concepts into action. We're establishing the blueprint for our application's success by constructing a robust information architecture. This framework will guide our journey towards delivering an outstanding user experience, ensuring that every interaction is intuitive, engaging, and precisely aligned with our users' needs.