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FOLLOW FELLOW

A New Self-Journey Experience for Generation Z

 

In this case study, I'll outline my journey designing the Generation Z-tailored Self-Journey application, from initial concept to the finalized design.

My goal was to create an app to help Gen Z navigate life's challenges and boost their well-being.

Role:

UX/UI Designer

Client:

Follow Fellow

Category:

Application Design

Duration:

3 Month

Year:

2023

Challenge

How to motivate generation Z?

Solution 

  1. Incentivize user engagement by implementing a       rewards system. 

  2. Personalized feedback and tips based on user input, by using AI technologies.

  3. Get instant mentorship advise.

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Challenge

Lake of customization and organization.

Solution 

  • Allows users to customize their entry pages.

  • Organization and categorization options.

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Problem

Get feedback and report for specific dates or periods.

Solution 

  • Ability to generate detailed reports and receive meaningful feedback on specific dates or periods of their choice.

Research

Who is the main target user?

While we began our research to identify our target users, we discovered the significance of self-improvement for Generation Z.

We delved deeper to gain a comprehensive understanding of this generation:

  • What are their needs?

  • What sets their unique personalities apart?

  • Why we should focus on this generation?

Key findings

Survey and Interview outcome

Problem statement

"Generation Z needs a personalized app to manage stress, handle emotions, and grow personally. Current resources don't fully meet their diverse needs in today's digital world"

Brainstorming

Time for craziness

During our brainstorming sessions, we set our creativity free and lay all ideas on the table without any limits.

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Information architecture

Organizing content