Instagram, a global social media platform with over 1 billion users, captivates its audience with engaging content. In this case study, I focus on a user pain point related to the save feature and propose a solution.
My goal was to ensure users can effortlessly navigate their saved posts based on locations, promoting Instagram as a tool for discovering and visiting places of interest
Role:
UX Designer
Category:
Social Media
Duration:
1 Week
Year:
2023
Problem
Users who want to revisit posts based on location face a lack of a feature to facilitate finding their saved posts on a map.
Solution
Incorporate a map under the save feature to simplify the process of locating the saved posts by the user. This enhancement will empower users to easily track and access their saved posts by geographical context.
Research
Why this feature would be needed?
Instagram, a global social media with over 1 billion users, captivates its audience with engaging content. With an average daily user engagement of 30 minutes, the platform strategically employs features to sustain interaction, cater to diverse needs, distinguish itself from competitors, and generate revenue.
Here are some common content categories:
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Personal Posts
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Travel and Adventure
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Food and Culinary Delights
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Fashion and Style
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Motivational and Inspirational Content
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Fitness and Wellness
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Beauty and Makeup
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Lifestyle and Hobbies
In recent years, Instagram introduced the saving feature, enabling users to store posts that capture their interest. However, as indicated above, certain posts, particularly those emphasizing location, highlight the crucial role of needing a feature to display the location of saved posts.
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Events and Celebrations
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Art and Creativity
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Pets and Animals
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Technology and Gadgets
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Humor and Memes
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Educational and How-To Guides
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Business and Entrepreneurship
To clarify how many users would use the save icon for location purposes, I conducted a poll question on my Instagram and two other relevant pages. The results revealed that more than half of the participants saved posts to check the location later. Following this, I interviewed five of them to identify their pain points and needs. Based on the gathered insights, I created a persona to represent the common experiences and preferences of users who engage with the save icon for location-related purposes.
Following this, I interviewed five of them to identify their pain points and needs. Based on the gathered insights, I created a persona to represent the common experiences and preferences of users who engage with the save icon for location-related purposes.
Persona
Annabel Paterson
Occupation: Interior Designer
Location: New York City
Interest: Adventurous, enjoys trying new restaurants and visiting new places.
Social Media Use: Actively uses different platforms, including Instagram, for inspiration and discovering new places
Goal
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Discover and revisit locations of saved posts on Instagram. Exploring new places and enhancing her overall experience on Instagram.
Pain point
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Finds it challenging to locate saved posts' locations on Instagram.
Problem statment
Annabel is an Instagram user who finds it challenging to locate saved post locations. As there is no dedicated feature for easy review, her experience of exploring and revisiting these places becomes frustrating. She needs a simplified way to access the geographical context of saved posts to improve her overall user experience.
Design
Propose feature
Present feature
In the present design, users encounter difficulties in locating their saved items efficiently. To access the location information of a saved post, users must click on each individual post, followed by clicking on the address. Subsequently, opening the map results in the saved post becoming somewhat lost amidst other images displayed on the map.
Propose feature
To address the existing design issue, a suggested enhancement involves incorporating a map icon directly under the saved feature. This strategic addition aims to simplify the navigation process for users, allowing them to effortlessly explore their saved posts based on location. By clicking on the map icon, users would gain immediate access to a comprehensive view of their saved items plotted on a map, providing a user-friendly solution that enhances the overall experience and efficiency of managing saved content.
Before
After
Takeaway
The addition of a map icon not only solves the problem but highlights the ongoing improvement in user-centric design. This project teaches the significance of refining features to meet user needs and enhance usability.