top of page
Screen Shot 2024-02-11 at 8.36_edited.jpg
Screen Shot 2024-02-11 at 8.36_edited.jpg
Screen Shot 2024-02-11 at 8.36_edited.jpg
Screen Shot 2024-02-11 at 8.36_edited.jpg
Screen Shot 2024-02-11 at 8.36_edited.jpg


Enhancing Usability

The Africa In Me (AF. IM) is a non-profit organization dedicated to serve and bring relief to the less fortunate families.


UX Designer & Researcher


The Africa in Me


Web Design 


1 Week




Identify user pain points to increase donation rates.


Enhanced usability by narrowing down the top banner of each page, allowing users to engage with all content on the website.


Summative evaluation

To understand user behavior, I conducted a survey involving five participants. The survey was created using Google Forms. Additionally, I monitored two participants to observe their interactions and user behavior while using the website. My main objective was to study how users engaged with the website interface and if they had any difficulties with navigating the website.


Main research objectives

  1. Exploration of Website:
    Users were directed to navigate through the Africa In Me website and explore its pages to find specific information or complete designated tasks. For instance, one task involved locating a family to sponsor.

  2. Overall User Experience:
    I asked the participants about the website's overall feel, alignment with the organization's mission, and relevance of the provided content.



Upon analyzing the user interactions and survey responses, I identified a key issue:

Two out of five users did not realize that some pages contained additional content beyond what was immediately visible. 


Key insights

  1. Limited Understanding of Page Depth:
    Some users may not be aware of the website's scrollability, leading to a lack of exploration beyond the initial content visible on the screen.

  2. Incomplete Perception of Page Context:
    Some users may fail to grasp the entirety of the context available on the page, causing potential misunderstanding or incomplete information absorption.



Based on our observations and insights gained, I proposed two recommendations to enhance the user experience of The Africa In Me website. In response to my research findings and recommendations, the team settled with the seconded proposed recommendation. 

  1. Visual Indicator for Scrolling:
    Implement subtle visual indicators (such as arrows or animations) to encourage users to explore further content by scrolling down.

  2. Narrower Banner Design:
    Redesign banners on each page to be narrower, allowing users to preview the subsequent content and encourage them to scroll further.


Proposed design change

The following changes were implemented:

  • The banner at the top of each page was redesigned to be narrower, offering users a partial view of the subsequent content and encouraging them to scroll further.




This study shed light on a major usability issue affecting user engagement with The Africa in Me website. By addressing the lack of understanding regarding page depth and context, and introducing narrower banners on each page, I have improved the user experience. 

bottom of page