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I'd like to do

Positive changes with deep research,

impactful solutions and beautiful design.

Through the journey of my life, I've been lucky to call these three incredible cities home—Esfahan, London, and Los Angeles—and meeting and being inspired by numerous amazing people and diverse cultures. These experiences have shaped me both as a person and as a designer: a product designer who aims to make things better for everyone around the world.

Through the journey of my life, I've been lucky to call these three incredible cities home—Isfahan, London, and Los Angeles—which gave me the opportunity to meet and be inspired by numerous amazing people and diverse cultures. These experiences have shaped me both as a person and as a designer: a product designer who aims to make things better for everyone around the world.

Selective projects

Enjoy browsing!

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Create an online platform 

Luxury furniture's web design journey.

E-commerce . B2C 

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Concept to creation 

A new self-journey experience for "Gen Z".

AI . A/B testing 

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Enhancing usability 

Built the foundation for ongoing success.

Design system . Heuristic evaluation

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Enhancing usability 

Built the foundation for ongoing success.

UX research . Summative evaluation

Amplifying impact through enhanced usability and engagement.

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Summative evaluation . Design solutions

Industrial Park and Residential Estate.

 

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Brand identity . Style guid  

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